Thursday, April 2, 2009

Domain Name Prices and Trends.

Domain name sales occurring in the aftermarket are frequently submitted to the DN journal. The sales are listed weekly and include the top aftermarket resellers which include but are not limited to Sedo, Traffic (auctions), Afternic, NameJet, Moniker and private sales.

To date, and according to Guinness World Records and MSNBC, the most expensive domain name sales on record as of 2004 were:

Business.com for $7.5 million in December 1999
AsSeenOnTv.com for $5.1 million in January 2000
Altavista.com for $3.3 million in August 1998
Wine.com for $2.9 million in September 1999
CreditCards.com for $2.75 million in July 2004
Autos.com for $2.2 million in December 1999

The week ending January 27, 2008, DNJournal reported that CNN, a cable news channel purchased iReport.com for $750,000. This signifies another turning point in domain name sales. This name has neither organic traffic, nor does it have a dictionary term alone. Instead it is a highly brandable domain name utilizing the second most popular prefix for a "dictionary" and commercial word.

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